Have you ever been curious about a business that you saw on the fly and then checked their website out, only to find a very unprofessional-looking video that immediately deterred you from doing any business with them? It only takes 7 seconds to make a first impression and only 10-20 seconds for someone to leave your website!
Andrew Davis said:
Content builds relationships. Relationships are built on trust. Trust drives revenue.
If you’re looking for higher conversion rates, then we recommend investing in corporate videos for your business.
Bold x Collective is a digital agency that services the Greater Toronto Area, Canada, and worldwide clients. We accelerate growth and serve influential brands with award-winning strategies. In this guide, we hope to enlighten you on the importance of professional corporate video production.
Let’s start with the basics!
What Is a Corporate Video?
Corporate videos are high-quality videos that are not necessarily meant for the public, but rather a specific target audience for your business. They should portray your brand perfectly and be fine-tuned for the preferences of your target audience, to generate more traffic and revenue.
Current Misconceptions of Corporate Videos
There are some misconceptions about corporate videos, some of the main ones being:
- Corporate videos are extremely expensive
- They take a long time to produce
- They don’t produce enough value and not worth to invest in
Here are some corrections to those misconceptions.
Nowadays, video production is not as expensive as it once was, and they do not take as long to produce, depending on the agency you are working with. This is due to video editing software getting more powerful and intuitive to use over the years.
Of course, the producer must be experienced and thoroughly understand how to use video to represent your brand. At Bold x Collective, we have a team of experienced video producers that have worked on several high-quality corporate videos for our clients.
A well-produced corporate video can help increase value in terms of publicity for a company, especially in today’s world, where promoting your brand through social media is key.
What Is the Value of a Corporate Video?
1. Easier to Retain Information
Would you rather read a how-to instruction manual or guide or would you rather just watch a video? In the modern world, most individuals would answer with “video”.
The information in a video is processed and retained much easier in comparison to simply reading the same content. Due to this fact, consumers are more likely to think about the video later than if they read it, which helps in the conversion rate. 90% of information sent to our brains is visual and 93% of all human communication is visual. With that being said, you can see why humans tend to be drawn to visually appealing aspects more than text. That explains why we preferred picture books as kids!
2. Search Engine Optimization
Now, let’s move on to search engine optimization and video content. As we all know, Google is the number one search engine in the world. However, most people are surprised when they find out that YouTube is the second largest. When people want quick information, their go-to is Google. However, if they want educational and how-to videos which are always in demand, then they refer to YouTube.
Search engines love video content. Due to videos generally being educational, “how-to” or just overall valuable content for the audience, they boost the SEO by ranking your content higher. Websites have a higher chance to end up on the first page of Google if they have video content. This is because users tend to stay on a website longer if there are videos, and this decreases your bounce rate. In addition, videos are also much more effective on mobile devices, as reading on mobile can sometimes be a tedious task for some.
Next, videos also make your brand a lot more relatable. Humans are emotional and resonate more with brands that are transparent. Humans connect with humans, and that is why the human element is so important.
Viewers want to watch your brand’s story, your production process, your days at work, or anything that occurs behind the scenes. The more they see of your brand, the more they will be willing to do business with you, as they better understand your corporate culture, teamwork, and the amazing individuals that make the company what it is.
Who would you trust at the end of the day? The brand that gives a brief description of their product or service, or the brand that consistently shows you what they do and how they do it? I know I’d choose the brand that shares the most relatable content!
4. Social Media
As we all know, social media is a powerful method of getting traffic. In fact, there are 4.5 billion social media users around the world!
Many social media users love video content, so this is an opportunity for your business to utilize your corporate video content and share it on social media. You can easily repurpose clips from your corporate video, to use as a TikTok or reel, or even use simple quotes that can be shared on LinkedIn or Facebook. This can help drive brand awareness, and of course, focus on generating more traffic to your website.
Ann Handley said:
Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.
Corporate video production is a service we recommend for any brand. It gives your brand a human-like factor and is a great way to drive brand awareness and increase conversions. If you’re ready to discuss your next production project, the Bold x Collective team is here to help you get started. Contact us for a complimentary consultation to get started.