Did you know that 64% of digital marketers actively work on SEO on any day? It goes to show that improving your SEO and continuing to grow your organic online presence is essential to any marketing strategy.
If you are looking to build a good foundation for your SEO efforts, choosing the right content management system or CMS, for short, is beneficial.
To make sure you are making the most of your CMS, The Good Marketer thinks it’s best to look for a platform with functionalities built-in for optimizing your on-page and technical SEO.
With so many CMSs readily available to you, it would be a good idea to consult The Good Marketer so you can be given a good recommendation on what CMS will work best for your goals.
To help you choose the most appropriate CMS to meet your SEO needs and goals, we will take a look at some of the most popular platforms.
Using the WordPress CMS, you can create an SEO-friendly site – and you wouldn’t expect anything less, with WordPress being the platform used for over 40% of all websites. This CMS allows you to add page titles, headings, meta descriptions, alt-text for images, and customizable URLs for your pages and blogs.
You can use the WordPress library or other third-party marketplaces to choose from a wide selection of responsive website themes to help design your perfect site.
Using a solution like Elementor Page Builder, you can have more control over your website’s appearance on mobile devices, making building your site ten times easier. Plus, it’s free!
WordPress allows you to include a complex blog on your site and the capabilities to set update permalink settings, use categories and tags to organize your content, and even create and manage your navigation menu to suit you and your customers’ user experience.
This is where WordPress’s built-in SEO tools stop. However, that doesn’t mean you can’t go further into your SEO journey. You can install WordPress plugins for all the best practices for redirects, XML sitemaps, analytics, site sped, and more.
For example, installing a plugin like Yoast SEO will help you optimize your on-page content, meta descriptions, and titles. It will also provide you with suggestions for creating readable text and keywords.
Small businesses, freelancers, and entrepreneurs use Wix as another go-to option when they need to launch a site quickly, which is easy with their drag-and-drop builder. With the simplistic CMS, Wix helps you with SEO elements on your site without going in too deep.
Using Wix as your platform means that your primary SEO tool will be Wix SEO Wiz, a base of knowledge that outlines how to build and publish what can compete in search engine results pages. You can also use SEO Wiz to evaluate your site’s current SEO, uncover helpful tips and learn how to improve your site on Wix.
This platform allows you to manage your SEO essentials from within your dashboard, including; alt text for images, sitemaps, redirects, URLs, meta titles and descriptions, and SSL files.
So if you are a larger business, looking for a more advanced SEO platform, or want to scale your business, Wix shouldn’t be your go-to. It’s more suited to a small business with a small website.
For those looking for a capable eCommerce site CMS, look no further than Shopify. As one of the most popular online store platforms, the built-in eCommerce tools ensure that all SEO best practices are followed.
Similarly to Wix, Shopify was built for independent workers and small businesses that require a simple site with minimal customization. The site is renowned for its simplicity, from design to hosting and even your SEO fundamentals.
This CMS allows you to specifically target keywords, include alt tags to all media types, create sitemaps and redirects and even optimize the structure of your website.
The downside to a simple CMS is that you aren’t able to edit your robots.txt directly, and it’s not easy to update your XML sitemap. You will also have to have a paid plan for your website to be indexed by search engines, as Shopify doesn’t allow you to index trial sites.
To conclude, a content management system with the right functionalities and extensions can go a long way toward helping you build and optimize your website for your visitors and search engines.
Ensuring you invest in a CMS platform that aligns with your business goals and SEO strategy will help you grow your organic traffic and online presence.