On Facebook, there are around 200 million small companies, each flailing their digital arms madly in an attempt to attract new customers.
In such an oversaturated platform, it’s more and more challenging to stand out. So why not devote a portion of your marketing budget to a site that 80% of users regard as “an online oasis”?
This leads us to my top prediction for 2022 digital marketing trends: Pinterest Marketing will grow exponentially over the next year!
Pinterest is a search engine and social media network that allows business users to optimize pins for new audiences, traffic, and conversions by using keywords, hashtags, and even schema. In addition, the ‘For You’ and ‘Today’ news feeds use a variety of algorithms.
Despite being underutilized as a digital marketing tool, the GlobalWebIndex (GWI) 2021 Social Media Trends Report statistics show that around 4 out of 10 Pinterest users use the site for purchase inspiration and product discovery, especially following the Covid outbreak.
As a result, product discovery is becoming faster thanks to Pinterest, making this platform suitable for businesses wishing to run Pay Per Click (PPC) ads and boost online sales.
For a specific example of an industry that will largely succeed with Pinterest Marketing in 2022, the survey found that Pinners in the United States are notably interested in culinary inspiration. For example, with one in every five Americans utilizing meal delivery services, Pinterest might be a perfect platform for Consumer Packaged Goods (CPG) firms, food delivery services, and restaurants to achieve high PPC ROIs with PPC.
Pinterest marketing will benefit e-commerce-driven businesses in these previously listed industries in the long run, especially as the platform continues to add new features that make in-app purchases and selling easier.
Shopify retailers, for example, may now upload whole product catalogs as shoppable pins, as of May. As a result, the number of Pinterest users purchasing on the app surged by 50%, according to Sprout Social, as many people opted to online shopping amid the long lockdowns and pandemic precautions.
Since Pinterest is a place for exchanging ideas and inspiration, businesses should not overlook the power of Pinterest marketing. Pins affect internet shopping. In order to create and manage perfect PPC content for their target audience on the Pinterest platform, businesses should use a digital marketing agency.
How Can I Be Successful on Pinterest?
For effective marketing, businesses must focus on branding because subconscious impressions affect the consumer shopping experience.
Large enterprises spend millions on branding that evokes positive emotions to encourage the largest amount of audience to purchase their product. From Nike’s empowering physical activity messaging: Just Do It, to powerful product placement from Coke, the more popular a product name is, the larger the investments went into strong branding and designing.
So, how do smaller businesses compete with such well-known brands? As a Leading Digital Marketing Agency in Sydney, the most essential strategy we always include in digital marking campaigns is to know which channel best suits the product we are advertising.
Like most other PPC marketing, skilled audience targeting is vital for eCommerce marketing. Audience targeting is a technique digital marketing agencies use to ensure that their advertisements are only shown to those individuals who are most likely to be interested in what they’re offering.
A well-designed brand should communicate the right message to the right people (your ideal customers/clients) about the right thing (your price/quality point, your brand purpose).
As a result, a successful branding campaign starts with customer awareness in the proper channels. Your brand’s logo is converted and perceived at every contact point a customer has with your brand, acting as a shortcut for people to make fast decisions about your business.
How Much Budget is Necessary for Pinterest Advertising?
The entire cost of your Pinterest advertising investment would include strategy, management, and campaign setup expenses from a digital marketing agency, as well as creative creation if needed. An agency can provide you with a precise quotation that’s personalized to your needs and explains precisely what you’ll get and how we’ll accomplish it.
Starting with a $1,000 ad budget is a good place to start (per month, per channel). This is so that your experts have enough funds to test, learn, and optimize swiftly to find the sweet spot. We can operate with lower funds, but the pace with which we can achieve achievements will be slowed.
We may scale this up or down as needed (we normally start by looking at the ROAS), i.e. we’ll let you know when we need to spend more to make you more!