Google has evolved quickly in recent years, with the goal of always improving its users’ experience. The search tool made various adjustments to the search engine results pages (SERPs) and implemented tight algorithm improvements to present users with higher-quality, credible, and helpful results.
The goal of search engine optimization (SEO) is to help you rank higher on Google and increase your visibility. When a consumer visits your site, the user experience (UX) is there to help them find answers to specific questions faster, demonstrate your competency, and increase brand awareness.
From the perspective of a Shopify SEO agency, it’s only right that you are given true insight into how to structure your e-commerce for correct UX and SEO performance – in order to do so, you need to first acknowledge what UX and SEO truly are.
What Are UX And SEO?
The user experience refers to how a person feels when interacting with a product. Don Norman invented the term while working at Apple in the 1990s.
According to Don Norman;
User experience encompasses all aspects of the end-users interaction with the company, its services, and its products.
I’m sure you’ve visited a page where the navigation was so perplexing that you couldn’t figure out what to do.
Users who only want to browse and navigate through your website without dealing with a confusing style of menus and headings may become frustrated by confusing interfaces. You’re very likely to lose the user before they even get to the information they were searching for.
Conducting user research is the first step in UX design. UX designers must know who their target audience is and what they require from the product they’re building. User personas are created as UX designers gain this understanding.
Personas allow users to see a target user’s aims, aspirations, and constraints. These insights enable them to suggest design ideas that are most beneficial to their users.
Moreover, because individuals make hundreds of billions of searches annually often with business motives to discover information about items and services, SEO is a critical component of digital marketing. Brands’ major source of internet traffic is mainly search, which is supplemented by other marketing channels.
Higher placement in search results than your counterparts can have a significant influence on your bottom line.
It is vital to understand that your webpage is the initial point of contact between your company and its target market – it informs visitors about your company’s mission and how honest and reliable you are.
UX design elements can aid in the creation of a compelling journey that tells stories and makes your business more relatable. Photos of your employees, client testimonials, and reviews demonstrate that you’re authentic and trustworthy, and they can also help your local SEO approach.
Poor UX design, on the other side, damages SEO, and spammy SEO methods can damage the user experience. People may be turned off if you solely create self-serving, promotional content with a lot of unrelated links.
When building a user-friendly website, it’s critical to keep search engine optimization components in mind.
However, during the last few years, search results have evolved to provide visitors with more specific answers and information, which are more likely to retain consumers on the results page rather than redirecting them to other websites.
When you learn what your web visitors desire, you can use that insight in your paid and organic efforts, your website, and your social networking assets, among other things.
Tips For Correct Performance
UX and SEO are two parts of your website that are inextricably linked and must be coordinated from the start. Because of this, there are a few important actions you should follow.
- Reduce the time it takes for a page to load – just a one-second delay in page loading affects page views by 11%. Secondly, slow page load times impact conversion rates and the user experience overall. Nearly half of your visitors will abandon your site if it does not load in two seconds or less.
- Invest in the responsiveness of your website – with the growing amount of mobile users, it’s more crucial than ever to optimize your site for mobile. Your objective is to make your website accessible to both desktop and mobile users.
Start making your fonts big enough and your text easy to read, remove unpleasant popups, remove extraneous fields from your forms, and have your CTA buttons and links easy to access – the list goes on!
- Visitors’ impressions of you are affected by UX design – your website is the initial point of contact between you and your target market. It acts as an indicator of how trustworthy and reputable you are to your visitors.
As a result, you must leverage your UX design to establish trust and raise awareness among them.
- Make your website’s architecture relatively simple – the layout of your website’s pages is referred to as site architecture. In terms of SEO, effective website architecture signifies Google will be able to easily identify and analyze your pages, and the link juice will flow freely from high-authority to low-authority pages.
Because most people utilize the navigation menu to discover the proper page, your page architecture has an impact on your visitors.
This is why you should simplify your website navigation, write informative menu labels, include eye-catching CTAs, and limit your pages to no more than four clicks from the homepage.
To Sum It Up…
Incorporating SEO and UX design could appear difficult at first, but it’s essential for improving rankings and establishing a strong brand.
User experience (UX), as well as design, should be the cornerstones of any SEO campaign because Google’s search engine algorithms include user-engagement data, which have a direct impact on your SEO rankings – gaining knowledge of how consumers view and interact with your website is the first step in user experience design.
Take into account the elements The Good Marketer stated earlier, such as page speed, menu design, and mobile-friendliness.
A consumer-focused, comprehensive perspective on your online presence can help you keep users happy, nurture strong relationships, and, as a result, convince Google that you’re a useful online service.