A Guide to the Imperfect Art

Virality. Many brands want to go viral, but it’s more of a mystery to create viral content in a digital age where the most unpredictable content can reach millions of views overnight. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions …

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PR and Influencer Marketing Trends for 2023

In anticipation for what 2023 will bring, AMP has already moved into building next year’s communication and influencer strategies for our clients. Anticipating trends in the market is the key to pleasing our clients and  appealing to their audiences and, most importantly, helping marketers position their brands as leaders within …

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What It Is and How To Build It for Your Business

A company’s reputation matters more than ever during a job seeker’s search, as 86% of workers would not apply for, or continue to work for, a company with a bad reputation with former employees or the general public. Ultimately, you spend plenty of time creating a compelling brand story surrounding …

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Why is SEO Important for E-commerce?

Have you recently started your own e-commerce website? You were probably drawn into this business move since you can operate your new venture from anywhere, as well as enjoy lower setup costs. Indeed, almost anybody has the freedom to start in e-commerce, and it can prove to be very profitable. …

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