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Are you one of the 266 million people who shopped online in the U.S. last year? If yes, there’s a good chance you’re familiar with web forms. Not only do you use web forms to receive information, goods, and services from online stores, but they’re also crucial for the businesses …

Over this year, Google Ads has begun automatically updating its campaigns to Performance Max. As Smart Shopping and Local campaigns are being phased out after the upgrade, Google has included new features in Performance Max for advertisers to reap better campaign performance easily. Here’s what to expect and how to …

As a business owner, here’s one thing you should always remember: You didn’t come this far to only come this far. Growth is the ultimate goal. And there shouldn’t be anything that stops you from achieving just that. Not the ballooning overheads. Not the high cost of onboarding in-house design …

Learning how to publicize your business online can seem overwhelming, but with the right tools and strategies, you can improve your reach and visibility on popular social media sites like Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest. Vertical Leap explains what digital PR is and how it can help your …

Ever had a job where you clocked in, kept your head down for 8 hours, and clocked out? No staying extra hours to finish out a project or volunteering for tasks beyond your assignment workload.

The creator economy is bustling — so much so, a LinkedIn report found job postings for creators have nearly tripled since 2021.

With over 300 million active customers on Amazon, it’s no wonder you want to sell a product on the internet’s most visited ecommerce website. Fortunately, choosing what to sell on Amazon, and how to sell it, isn’t as hard as you might think. In fact, most of your research can …

Have you ever lost your phone, keys, or wallet? If so, you’ve probably been advised to retrace your steps. Breadcrumb navigation helps visitors to your site do just that, but instead of searching the kitchen, bathroom, and front door area only to find their keys in the refrigerator, breadcrumb navigation …

The world of marketing now has a new player, rising up the ranks and taking the market by storm – engaging content marketing. Traditional marketing techniques are being phased out. With the increased use of technology, traditional marketing is far less effective than it used to be a decade ago. …

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z’s love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there’s a new …

Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve got you – starting a podcast is simpler than it seems.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform …

Many major emerging technologies in artificial and virtual reality are becoming more accessible, but are they worth investing in? 

As an agency, it’s always good news when you get a new client. After all, more work means more profits, and it’s the primary way you grow your business. But do you have sufficient resources to handle the change? Is your existing capacity enough to meet the future demand for …

A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow.

Even if you’re not a professional storyteller, you can use storytelling frameworks to share more engaging narratives in your content marketing copy. You’ll not only be able to tell your company’s story more effectively to stakeholders, but you’ll be able to write more effective, readable material that converts users into …

Ecommerce stores use flash sales to boost revenue, generate brand awareness, take advantage of consumers’ “fear of missing out,” and compel shoppers to make impulse purchases.

Did you know that 64% of digital marketers actively work on SEO on any day? It goes to show that improving your SEO and continuing to grow your organic online presence is essential to any marketing strategy. If you are looking to build a good foundation for your SEO efforts, …

AMP Agency’s Top Trends of Fall 2022 Predictions Report

Do you want to hire a marketing coach or business coach? You want one, you need one, but the price tag is making you throw up a little bit in your mouth. To help you identify, hire and succeed with the right business or marketing coach, we asked CEOs and …