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TikTok has over 1 billion active users a month, making it one of the most popular social media platforms to date. With so many users, there are plenty of opportunities for brands to create viral content that captures the attention of their target audiences. But a billion monthly users also …

The media landscape has changed significantly over the years thanks to the rise of the internet and social media. With platforms like YouTube and TikTok, anyone can go online, create content, and find their niche audience. As a result, media has become more decentralized than ever, and millions of content …

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your …

On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or silly videos that skyrocket. Of course, it also helps that TikTok has a massive audience who are super engaged. To increase your chances of being seen, there are a few tips and …

Online communities are internet groups where people with shared interests interact, have discussions, and form relationships.

What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products.

In the beginning, marketing was expensive. If you wanted to look like a real business you had to throw money at designers, writers and technical people to do even the simplest things. The problem was, small business owners and entrepreneurs didn’t know about them. That’s why I created DIYMarketers — …

Every business dream about being number one on Google. You can be spotted straight away by customers, you are automatically trusted and you enjoy the prestige that comes with being the first search result. But, a lot of business owners do not think this is really attainable. In other words, …

Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest’s Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins are …

                                          When The Dust Finally Settles  A Comprehensive Study Of The Actual Effects For Brands That Experience High-Profile Cultural Crises 

RANT WARNING: More than half of US businesses are feeling the effects of weak marketing during inflation. The data I’m about to share will illustrate exactly why I think this is so and what they can do about it. I received a Small Business Index press release from the US …

The easier it is for customers to find your webpage, the better your chances of engaging new visitors and driving new conversions.

You win! It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing.

The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement and ultimately boost sales — instead, you need to convince potential customers that it’s worth sticking around. Topical content and its counterpart, evergreen content, can help you achieve this goal.

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2022.

The term “metaverse” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them.

What do clients think of you when they are on the Internet? Have you reviewed what they see about your business? Do they get the same message wherever they find your business? Your digital presence, the content you produce, the posts you reshare, the comments you make, and the online …

One of the most commonly used punctuation marks, an errant comma can be the difference between a complete sentence and a complete mess. In this post, we’ll explore seven comma rules that will keep your writing concise and coherent.

5. Modulate your pitch and tone of voice. A high-pitched tone of voice can make you seem childish or nervous — especially if you tend to “uptalk” or use a rising inflection at the end of your sentences.According to the Corporate Finance Institute, job interviewers may get the impression that …

Getting your products from one place to another can be stressful at times. It’s not easy to guarantee the safety and security of your items for the entirety of their journey, and sometimes items go missing; it’s not unheard of.  Well, there is a solution to that, NFC tags. With …