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In search advertising, redundant keywords are a common problem that can affect the performance of your campaigns and lead to wasted expenses. That’s because if your ad shows for several similar keywords, it could compete with itself and cannibalize clicks. As a business owner who seeks to make more sales …

Let’s face it – companies have a unique set of challenges ahead of them in 2023.

Over the past year, we’ve seen a major shift when it comes to the importance of building social communities.

A strong online presence is essential for digital marketing agencies. So is building a remarkable website for introducing your company to the world. Although it displays your company’s identity, “About Us” pages are usually overlooked. Therefore, you need to create a unique page that represents your digital marketing agency. When …

The digital marketing strategy and campaigns are behind much of the success of the number one sportswear manufacturer in Europe that it has enjoyed in recent years. Adidas focuses on leveraging the power of digital channels to create engaging and personalized experiences for its customers.  Changing consumer behaviors with the …

Search engines are incredibly competitive places. You want to do all you can to ensure your page ranks in the top ten results, for the keywords your customers are most likely to use. However, how do you encourage customers to choose your page as the answer to their search engine …

Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out?

With the right SEO strategy, search engines can become a stage to reach your target audience and showcase your best performance as a startup or ambitious small business. Mostly, startups and small businesses need to be heard by more people to create brand recognition. So, if you own one, you …

If you are new in the market, you need to get visibility. With PPC advertising services, it’ll be easier for your business to reach this goal. PPC is an online advertising model in which the cost is determined by the number of times a user clicks on a link. It …

Search engines are incredibly competitive places. You want to do all you can to ensure your page ranks in the top ten results, for the keywords your customers are most likely to use. However, how do you encourage customers to choose your page as the answer to their search engine …

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

The holiday season is fast approaching, bringing with it the opportunity to fundraise for your charity, nonprofit, or school. Fundraisers are great opportunities for nonprofit members to learn more about their communities and donors. If you’re looking to try something new, here are a few new ways to fundraise this …

“Everyone gets to celebrate who they are and their listening.” Sloan-Vincent from Spotify explains how Wrapped became a cultural phenomenon and got users’ radar over the years. The biggest music streaming platform in the sector, Spotify has been irreplaceable by its users since 2006.  Being on various operating systems and …

Do you want to create your own website? This is a must for any business in the modern world. But, while you know that it is a necessity, you might not be sure how to get started. Well, you should begin with a website builder. You are going to come …

If you have an eCommerce business, your main concern is attracting customers. You need to work hard on your website so that it is easy to shop for products. Plus, you have to ensure that you are showing up on Google. We are not talking about appearing on the third …

Globally renowned sportswear giant Nike is at the top of its game right now. But as a leading sports apparel brand, their huge success isn’t a surprise. Each one of Nike’s campaigns tells a different story and takes the audience on a journey, so we gathered some of the best …

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted …

Starting a new digital project is an exciting time!  You might have a strong and clear vision and be raring to go. Or you might have a few vague ideas but need expert guidance to paint a clearer picture.  Either way, one thing’s for sure. If the project is sizeable …

When it comes to energy drinks, Red Bull stands out as one of the most successful and well-known brands in the market. Redbull, which is known for its revolutionary advertising campaigns and strategies, has undoubtedly used its slogan to forge a strong brand identity, win over millions of admirers, and …

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.