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We’ve entered a new era of business: it’s remote, it’s hybrid, and it signals the rise of modern enterprise. The COVID-19 pandemic has left its mark on the world of business, and some of the changes appear to be for the long term. As such, businesses from startups to enterprises …

Everywhere we look these days, more and more businesses are leaning toward Web3 to revolutionize their customers’ experiences. But how exactly will Web3 affect our e-commerce experience — both as owners and consumers? Keep reading to learn how your online shopping experience is about to get a huge upgrade and …

What’s on your social media wishlist? Now that social media has been around for — gulp — twenty years, we’ve all developed our passions and peeves about the various platforms. But what if we entrepreneurs, social media managers and marketers could run social media OUR way? What policies and rules …

It was a Saturday night, around 11 PM, and I was innocently scrolling on Amazon to look for a gift for my best friend’s birthday. But then, it happened.

How do you become a thought leader? It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market.

Quality leads create more conversions. But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to interest to intent to conversion.

Thirty years ago, getting press for your business was a challenge. The only channels available were newspapers, television, radio, the yellow pages (remember that?), and perhaps the occasional billboard. This meant that if you wanted to boost your brand, you had to spend a lot of time and money getting …

Traffic is an essential part of any successful campaign. Clients often say they don’t want to spend extra to get more traffic. You may think so too. You wish only to pay money for the relevant traffic. To get relevant traffic, you first need to experience getting a lot of …

Even though SEO existed before COVID-19 impacted everyone’s lives, many businesses, particularly brick-and-mortar stores, are unfamiliar with this word. Some only encountered the term SEO when they decided to move their operation online so their businesses could thrive and survive the ongoing pandemic. Given that COVID-19 upends businesses, especially during …

With a zillion online businesses taking up space in the digital marketing world daily and the customers’ ever-changing demands, leveling up your digital marketing strategy could be a little uphill battle.  But digital marketing thrives on challenges, doesn’t it? Let’s replace the term ‘challenges’ with ‘changes,’ and we immediately start …

Google Analytics, Google’s own web analytics solution, has been serving millions of users since it was launched in 2005. Collecting data from websites and applications to provide insights for professionals, it’s the most widely used web analytics service as of 2019.*  Analytics tools are rapidly becoming all the more comprehensive: …

Wanna sell something online? You’re going to need landing pages that convert. Here’s what to know before you build yours. We all know that every successful business has a website. But did you know that the landing page is the most critical element of the site? That one page gives …

If you’re not sure whether to pursue or let go of your business idea, don’t worry – you’re not alone. In fact, most entrepreneurs face this same dilemma at some point during their journey.  One way to increase your odds of having a solid business idea is to do an …

An opportunity analysis is a great way to determine whether or not your next business opportunity can be profitable. By evaluating the competition, the target market, and the potential for growth, you can get a good sense of whether or not your business has a chance at success. What would …

A business requirement document (BRD) is a starting point for any software project or business solution. This document aligns team members on what to build, why to build it, and how to get it done.

Video content accounts for over 82% of all online traffic — and YouTube is the most popular video platform with more than two billion active users.

Facebook is an undeniably powerful platform for advertisers.

The question “what is a KPI?” comes up at many meetings. If you want to scale your company, you might be wondering about KPIs and how they can help your business grow.

When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn’t until I clicked on a hashtag under an anime clip I was watching that I realized how useful …

Remember a few years ago when Instagram launched a Snapchat-like feature to its app? More recently, the brand announced that it will shift to a video-first approach, presumably to compete against short-form video platform TikTok.