Benefits & Advantages of Productivity Tools

We’ve entered a new era of business: it’s remote, it’s hybrid, and it signals the rise of modern enterprise. The COVID-19 pandemic has left its mark on the world of business, and some of the changes appear to be for the long term. As such, businesses from startups to enterprises …

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Preparing Your E-Commerce Business for Web3

Everywhere we look these days, more and more businesses are leaning toward Web3 to revolutionize their customers’ experiences. But how exactly will Web3 affect our e-commerce experience — both as owners and consumers? Keep reading to learn how your online shopping experience is about to get a huge upgrade and …

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10 Expert Tips to Improve Lead Quality

Quality leads create more conversions. But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to interest to intent to conversion.

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9 Awesome Benefits of Digital PR vs Traditional PR

Thirty years ago, getting press for your business was a challenge. The only channels available were newspapers, television, radio, the yellow pages (remember that?), and perhaps the occasional billboard. This meant that if you wanted to boost your brand, you had to spend a lot of time and money getting …

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Tips to Get More Traffic With Your Campaign

Traffic is an essential part of any successful campaign. Clients often say they don’t want to spend extra to get more traffic. You may think so too. You wish only to pay money for the relevant traffic. To get relevant traffic, you first need to experience getting a lot of …

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A Beginner’s Frequently Asked Questions About SEO, Answered

Even though SEO existed before COVID-19 impacted everyone’s lives, many businesses, particularly brick-and-mortar stores, are unfamiliar with this word. Some only encountered the term SEO when they decided to move their operation online so their businesses could thrive and survive the ongoing pandemic. Given that COVID-19 upends businesses, especially during …

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Yes, It’s Time To Gear Up Your Digital Marketing Strategy

With a zillion online businesses taking up space in the digital marketing world daily and the customers’ ever-changing demands, leveling up your digital marketing strategy could be a little uphill battle.  But digital marketing thrives on challenges, doesn’t it? Let’s replace the term ‘challenges’ with ‘changes,’ and we immediately start …

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How to Create Landing Pages that Convert

Wanna sell something online? You’re going to need landing pages that convert. Here’s what to know before you build yours. We all know that every successful business has a website. But did you know that the landing page is the most critical element of the site? That one page gives …

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What Marketers Need to Know

When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn’t until I clicked on a hashtag under an anime clip I was watching that I realized how useful …

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Do Marketers Need to Care?

Remember a few years ago when Instagram launched a Snapchat-like feature to its app? More recently, the brand announced that it will shift to a video-first approach, presumably to compete against short-form video platform TikTok.

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