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Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. Some of the most popular brands of today would not have made waves unless they had undergone rebrands or refreshes.

Use this market research process every time you have a business decision to make Market research is often the nerd of the marketing playground. It’s not popular, it’s not sexy, and it doesn’t sing and dance on TikTok. But like all nerds, market research has the very thing you need …

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform …

Most businesses want to grow and be successful, but what they often don’t realize is that success doesn’t happen overnight. It takes hard work, dedication, and a clear vision of what you want your business to become.

Ever wonder what sets successful businesses apart from those organizations that struggle year after year?

Lack of good market research is the #1 reason businesses fail. Sounds like you need some low-cost market research tips! To help you conduct effective market research on a budget to grow your startup, we asked successful startup founders and entrepreneurs this question for their best insights. From taping close …

Google Docs offers many helpful features for marketers. One of those valuable features is adding a text box to your Google Doc.

One of the most popular (and profitable) marketing niches is online learning. This is a broad niche that can be divided into smaller sub-niches, such as: How to make money online How to start an online business How to build an email list How to generate traffic How to create …

Imagine the leaders that inspire you. Each leader is unique, with different leadership styles that they use to meet goals, motivate, and inspire.

Want happy customers? Then lean into these FREE marketing ideas. When it comes to customer driven marketing strategies, most people think that you need to spend a lot of money in order to get results. But that’s not always the case. In fact, there are a lot of things you …

Remember when social media was all about keeping up with your friends and family? For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In other words, …

In 2022, video is more important to consumers than ever before.

The line between marketing and digital marketing has blurred. Offline marketing was once considered “traditional” compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does.

With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, …

Nothing throws an entrepreneur off their game like trying to get it right. But, here’s the deal. You’re going to have to overcome perfectionism. The truth is, to be productive, you don’t need to be perfect, you need to keep going. If you follow enough millionaire marketers, you’ll notice that …

Have you been thinking about running LinkedIn ads? You might have heard that they are more expensive, but what are the benefits of LinkedIn ads? To help you best appreciate the benefits of LinkedIn ads, we asked content marketing professionals and social media managers this question for their best insights. …

Marketing not working? Nothing is more frustrating than putting in a lot of hard work into your marketing only to see it not have the desired effect. You might start to feel like you’re doing something wrong, like you’re just not cut out for this marketing thing after all. But …

Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read.

No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call.

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be.