Accessibility in web design is becoming an increasingly important topic and affects every organisation with a digital presence. But what is it? Why is it important? And how can you make sure your website is accessible? What is Web Accessibility? Web accessibility is a set of standards every website must …
Read More »The Ultimate Guide on How to Start a Brand
Building a brand can seem like an endless process that requires extensive forethought and insights every step of the way. In the business world, branding is the backbone behind every new brand and successful company. Not only does branding directly influence how consumers will view your product or service, but …
Read More »The Best Ways to Grow Your Personal Brand Through Blogging
Whether for personal or business needs, blogging can help to strengthen your brand image. It is one of the most popular content marketing strategies that can enhance your online presence and attract audiences, increasing brand awareness. To learn how to create your own blog from scratch, click here to discover …
Read More »3 Ways Data Privacy Changes Benefit Marketers [New Data]
When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat.
Read More »5 Third-Party Cookie Alternatives Marketers are Already Using [New Data]
Marketers and third-party cookies — can you name a better combo?
Read More »How Brands Can Leverage It
The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot’s marketing experts and researched …
Read More »A Simple Formula to Follow [+Tips from Our Blog Team]
What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice.
Read More »How to Search Engine Optimize Your Blog Content
56% of surveyed consumers have made a purchase from a company after reading their blog and 10% of marketers who use blogging say it generates the biggest return on investment. If you’re writing a blog for a business, those stats make blog SEO a pretty big deal.
Read More »Is Your Analytics Ready for Upcoming Browser Changes?
With the introduction of Chrome’s new user-agent string structure, web analytics solutions need to be prepared for future updates. Google is changing its user-agent string to provide a better browsing experience for users. The change will affect all browsers on Android devices. The User-agent string is sent with every HTTP …
Read More »49 Online Local Business Directories
Promoting a local business isn’t easy these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results.
Read More »4 Pro Tips for Creating Powerful Agency Dashboards
If there’s a word to describe the client reporting process, it’s time-consuming. Picture it. You login to Facebook with a client’s account, take a few screenshots, paste them on a spreadsheet, and send it to them. You log out and login back again with another client’s account, take the screenshots, …
Read More »10 Brilliant Email Subject Lines to Boost Your Open Rates
Most people involved in email marketing know the importance of a brilliant email subject line. Seeing that you only get a few seconds to nail your email’s first impression, the subject line obsession is more than justified. That is why crafting poor email subject lines is one of the biggest …
Read More »The Endless Possibilities of Podcasting
The power of podcasting is here to stay and for good reason. There are currently over 850,000 active podcasts in the world. With absolutely no limitation on content, podcasting is an effective way for anyone to get a message across in a personable manner. With nearly 28% of Americans listening …
Read More »Hello world!
Welcome to Ketchum Sites. This is your first post. Edit or delete it, then start writing! The post Hello world! appeared first on Ketchum Austria. Source link
Read More »The Correct Way to Onboard New Clients
You invested in countless coffee meetups and introduction calls to referrals and finally landed your first client. You’ve negotiated your contract, and it’s signed. Now starts a vital part of your business: Client onboarding. Nailing the client onboarding process lays the foundation for a profitable and productive partnership. However, ignoring …
Read More »Best Real Estate Website Builders In 2022
There’s no question that real estate websites are essential for any real estate agent. However, choosing the right real estate website builder can be difficult. In this article, we’ll outline the top real estate website builders in 2022. The right real estate website builder can make your job much easier. …
Read More »Why It’s Time to Rethink Your Growth Strategy [HubSpot Data]
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work.
Read More »8 Best Project Management Podcasts to Listen to in 2022
The project management field is growing. By 2027, employers will have 88 million PM roles, according to the Project Management Institute. To capitalize on new opportunities, PMs must keep up-to-date with industry trends and insights.
Read More »Absolutely Everything You Need to Know
Posting Instagram content when your audience is most active on the app increases chances of engagement, brand awareness, referral traffic, and conversions. However, it’s not always efficient to hover over your phone or laptop to post on Instagram at the perfect moment — so you’ll need a way to schedule …
Read More »15 Productivity Hacks for a Successful 2023
One of my biggest challenges with working from home is staying focused and completing every task on time. After all, home is where my TV, phone, kitchen, and cats are — it’s not exactly set up with productivity in mind. However, that doesn’t mean it’s impossible to get things done. …
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