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Kiki Takakura-Merquise joins AMP Agency as VP of Digital Transformation

We’re excited to announce that Kiki Takakura-Merquise has joined the AMP team as the new Vice President of Digital Transformation. Takakura-Merquise has split her career between client and agency, and her life between Japan and the United States, bringing a depth of experience to AMP’s clients.

Take a look at some of her career highlights: 

  • Her vision has helped shape strategies at Alphabet/Google, Dell, Microsoft, T-Mobile (Deutsche Telekom) and Toshiba. 
  • While in San Francisco, earlier in her career, Kiki worked at Nokia in CX strategy and product management, leading a global, virtual team, uncommon at that time.  
  • At a global strategic design agency in San Francisco, she was instrumental in rethinking a luxury retailer’s complicated customer segmentation strategy.
  • During the last seven years in Japan, she worked at the giant data analytics company, Alliance Data Systems: Epsilon International, now a unit of Publicis Groupe. 

Here’s what she had to say about the new role: 

“Frankly, what I have found is that a lot of clients will spend millions of dollars with some of the major, global consulting firms, for strategic plans that are not attainable,” she said. “These clients basically have flushed a lot of money down the toilet. At AMP, there is a heavy focus on pragmatism. Our point of view is to help a company transform and get to the next stage in a way that is in tune with who they are and in a way that is authentic to them as an organization.”

Learn more about Takakura-Merquise’s position and what it means for AMP in this Adweek rundown. 

https://www.adweek.com/agencyspy/revolving-door-roundup-amp-agency-deutsch-ogilvy-and-more/171780/ 




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