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I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” …

While impactful product pages largely depend on what the products are, there are crucial elements that can make them stand out. When visitors reach product pages, they look for crucial information that can lead them to a purchasing decision. As such, your web design should have a layout that makes …

Facebook recently rolled out Advantage custom audience, which uses automation and machine learning to expand advertisers’ targeting. You’d be forgiven for thinking this feature’s been around for a while, as Facebook released several similar audience expansion tools as part of the Advantage product line over the course of 2022. Advantage …

With so many changes coming to Twitter, many wonder if marketing on the platform could be impacted in 2023.  While we at HubSpot can’t say for sure what the future holds for Twitter, we surveyed over 100 marketing professionals to get their perspectives on whether they’d still use the platform …

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it’s become a leading marketing strategy in 2023. Here, we’ve rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most …

As digitalagencynetwork.com, we proudly present our first-ever eGuide of 2023 on marketing automation based on extensive research with the industry’s leading digital agencies. Marketing automation is now highly prevalent in our day-to-day lives, even though the idea of automatization first took off in the early 80s. Since then, the investments …

92% of U.S. workers feel that they could collaborate better with their colleagues. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get in the way. The data proves that project management is …

It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself.

Are you in the process of updating your resume? Whether you’re applying for a new job, switching industries, or re-entering the workforce after time away, having an up-to-date and polished resume is essential.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Choosing a niche is a critical step to take for digital agencies as there can’t be enduring growth rates without devotion to a specific industry. To ensure you’re taking firm steps forward you need to identify your marketing agency niche. In 2023, clients will be looking for specialized services to …

I’m going to let you in on a little secret: Not all the content you create has to be 100% original.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, “Are we in a recession?”.

Virality. Many brands want to go viral, but it’s more of a mystery to create viral content in a digital age where the most unpredictable content can reach millions of views overnight. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions …

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. …

Back in September, we covered quiet quitting: Specifically, what it is, how the term got popular, and ways to address it.

In anticipation for what 2023 will bring, AMP has already moved into building next year’s communication and influencer strategies for our clients. Anticipating trends in the market is the key to pleasing our clients and  appealing to their audiences and, most importantly, helping marketers position their brands as leaders within …

Taking a closer look at marketing’s favorite buzzword

When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity.