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In order to be monetized, most publishers would either use an ad exchange or an ad network. You see, monetizing something isn’t actually that easy. If you’re a publisher yourself, you might be familiar with things like Google Adsense, the agent for monetization. Adsense is an example of the most …

Every website owner wants to be the top search result on Google. We all know that this is where you gain traffic and you can make sales. But we also know that getting there can be a difficult journey. It is going to take a lot of hard work and …

Social platforms are the center of the digital universe. As that universe evolves, so must brand strategy. Companies must adapt to the constantly changing landscapes of each social platform they use, leveraging each one’s unique features to set themselves apart from the competition. Right now, Instagram is making the most …

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2022.

B2B suppliers must embrace and sustain ongoing digital change if they want to stay competitive in the future. Why? Over 70% of B2B decision makers prefer remote or digital interactions, Over 70% of B2B buyers spend half their research time online, In 2022 the average buyer uses 10+ channels as …

B2B suppliers must embrace and sustain ongoing digital change if they want to stay competitive in the future. Why? Over 70% of B2B decision makers prefer remote or digital interactions Over 70% of B2B buyers spend half their research time online In 2022 the average buyer uses 10+ channels as …

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

When it comes to generating traffic and brand awareness, digital advertising through Google is the way to go. Knowing how each of its programs — Google AdWords and Google AdSense — work is important for leveraging your business over your competitors.

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2022.

Social media is, as 2022 has proved, an ever-changing landscape. Based on trends, consumer insights and cultural shifts, a lot can change very quickly. While social media can be a moving target, and there will be much more to track in the months to come, these are our new year …

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform …

The COVID-19 pandemic has led to a tremendous increase in e-commerce retail sales and the need for retail media. Over the past few years, e-commerce has experienced double-digit growth. The e-commerce boom can be attributed to two main reasons: the increased willingness of customers to trust online-based retailers with secure …

When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it. A good research design enables you to collect accurate and reliable data to draw valid conclusions.

Whether you want to start a new company or forecast realistic revenue growth, measuring your total addressable market is a crucial first step.

Creating a resume from scratch can be frustrating and tedious, especially when you have limited design experience. If you want a professional but interesting-looking resume, you’re in luck. In this article, we’ll explore different Google Doc resume templates you can use to nab your next job. 10 Google Doc Resume …

The continual rollout of multitiered streaming services has made it easier than ever for customers to sidestep marketing messages, as they pay a premium to enjoy programming without any interruptions for ads. This poses a challenge for marketers, who remain keen as ever to reach higher-income households: the customers with …

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter?

Have you ever finished creating a WordPress website, loved everything about it, and promptly began to hate it after realizing it takes forever to load? Mastering the elimination of render-blocking resources will help diagnose this problem. But how?

Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? Chances are that particular piece of content was an advertorial. In this article, we’re going to define what an advertorial is and how it can be an excellent …