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11 Companies on Pinterest That Are Crushing It

If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers …

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7 Ways to Improve E-commerce Customer Experience

When it comes to running an online business, offering quality products to customers is not sufficient to thrive in the growing competition in the e-commerce industry, not just in Singapore but worldwide. The only way your customers will stay for good and support your online business for a long time …

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Best Email Marketing Practices to Generate Leads

Have you implemented email marketing in your digital strategy? If you answered no, now is the time to do so. There are many new and innovative ways to market to your target audience, however, email marketing remains one of the most reliable and effective ways to generate leads. With the right …

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Will AI Replace UX Designers?

The customer has always been the driving force behind innovation in business. This sentiment is reaching new levels now with the help of artificial intelligence and machine learning. As a result, AI and user experience are improving hand in hand.  Businesses are in intense competition to develop apps, websites, or …

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How AI Can Improve Your SEO

Search engine optimization is on the agenda of all businesses, and AI for SEO is groundbreaking.  Good keyword research might have been enough to get your content ranked high in the past. But SEO is much more sophisticated nowadays, and you need every help you can get to adapt to …

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How Companies Are Using AI In Digital Marketing

AI in digital marketing empowers companies by automating many marketing tasks and improving processes. It helps marketers save time on tasks that would be difficult or even impossible to do manually within a reasonable time frame.  According to research in 2022, the global artificial intelligence market is estimated to generate …

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5 Ways To Implement Nostalgic Marketing

If you’ve ever watched an ad or TV show and felt fond memories of simpler times rushing back to you, then you’re familiar with nostalgia. Connecting with a brand’s positive concepts or ideas from the past is referred to as nostalgic marketing. The goal is to create campaigns that trigger …

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5 Steps to Create a B2B Digital PR Roadmap

Whether you’ve been carrying out Digital PR for a few years, months or are just at the beginning of launching a strategy, creating a roadmap will allow you to plan, manage and measure your activity more effectively. The aim of a Digital PR roadmap is to create an overarching plan …

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