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In June 2022, Mozilla Firefox 102 was released with a feature that strips query parameters from URLs that track users as they navigate the web. The feature is called “Query Parameter Stripping,” and the purpose is to protect the privacy of users who don’t want to be trailed online.

Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of.

 It’s time to learn how to master social media for short-term rental businesses and become an active member of the apartment community, all with the help of social media platforms.  Most short-term rental business owners can now compete with some of the world’s most renowned brands. In fact, did you …

TikTok, like many social platforms, often rolls out new features to improve the app experience and offer new opportunities for creators and users.

Marketing is about reaching people. But far too often, marketers spend their time performing repetitive, robotic tasks that could be better handled by software.

Do you remember when you were introduced to long-division in grade school? You found yourself needing multiple steps to solve a single problem. It probably seemed like a very daunting and impossible task before your math teacher showed you a hack that broke down your seemingly endless series of steps …

Imagine that a customer wants to renovate their whole garden. They want to enjoy al fresco dining in the summer and still have an attractive green space during the winter. But, they are not able to do this project themselves. Who do they have to hire? Of course, this is …

When you’ve been around long enough – and sat on both sides of the table – you begin to realize that it’s not just the quality of work that matters, but also the nature of the relationship a client has with an agency. If that relationship is strong and constructive, …

How much time and effort are you really putting into search engine optimization? This is a question that all business owners need to be able to answer. If you are struggling, this is often going to signal that you are not doing enough when it comes to SEO. As a …

It’s time for holiday business gift ideas! And no, it’s not too early! While everyone is focused on winter holidays, why not stand out from the rest and surprise your team, customers, and vendors with gratitude gifts? To help you choose the best gifts to offer your customers, team members …

It is true that creativity attracts new clients and helps web development agencies win awards, but it is a good client experience that keeps them coming back and ensures long-term growth. But client satisfaction isn’t the easiest to crack. Many agencies have difficulty retaining clients due to poor quality of …

Consumers in every market are constantly receiving a barrage of texts, emails, and ads from different companies trying to get their attention — so how can your brand stand out and stay top-of-mind? One way is via drip marketing.

Traditional metrics (like clicks, shares, and scroll times) can tell you a lot about campaign performance, but they can’t measure how customers feel about your brand. That’s where neuromarketing comes in. As a supplement to more standard marketing performance metrics, neuromarketing can help you analyze the emotional response to your …

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how …

With fall on its way, the countdown to September’s INBOUND 2019 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network. That last one — networking — gets a lot of us pretty excited. After all, it’s how 85% of people say …

Opening a marketing email is such a regular task, consumers often don’t give it a second thought. As email marketers, though, we know the other side of the story. Finding new HTML email inspiration can be a daunting task.

Delivering digital success for leading global brands is what they do at Kooba. They are experts in sites that move the needle forward for their clients. But what’s their magic trick? What makes them more effective than their peers? Simple. For them, websites are a long-term project. Yes their delightful …

Recently the Attorney General of California (Rob Bonta) announced that Sephora had reached a settlement with the state for continued violation of tenets of the California Consumer Privacy Act (CCPA). According to the settlement, Sephora had been notified of their violations and were unable to address and/or correct them within …

When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Did you choose the right bidding model for your ad? Are you running the right type of ad? If we’re being honest, it can get a little confusing.

How does YouTube SEO work? What are the steps to optimize your YouTube videos for search? The answer to these questions are simpler than you might think.