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NFT and cryptocurrency is not new for the folks in the digital marketing industry. In the last few years, we all have heard about the brands increasingly using NFTs and cryptocurrencies in their marketing strategies. It is not surprising because, according to a report, the transaction volume of the global …

Hosting a webinar is an excellent way to connect directly to your audience, raise awareness for your brand, and establish your organization as an expert in its field. According to Zippia, 73% of B2B webinar attendees become qualified leads while 20%-40% of B2C attendees become leads. With that said, one …

As a leader, you need to accept that you are not always going to be right and you aren’t always going to excel in everything — and that’s okay! Self-awareness in leadership is key to the success of any organization and can encourage growth, adaptability, and honesty in the workplace.

“Do you have any questions for me?” We’ve all been on the receiving end of that question in an interview. Ask the right ones and you’ll make a strong impression. Otherwise, you risk blending in with the other applicants.

Despite the fact that we’ve been hearing about Web 3.0 a lot lately, it’s feasible that we have no idea what Web 3.0 actually refers to. Along with many other concepts that we meet on a daily basis and try to incorporate as much as possible into our lives, the …

Tourism has evolved over the last century. If you go back in history and see how far we have come, you’d be surprised by how many things have actually changed over the years. Let’s not forget how much digital marketing has changed as well.  So, the real question is, how …

Referral marketing is the fastest way to grow your business and get more people talking about your brand. Using a great referral program helps to build brand awareness and is the most trustworthy way by marketing your business to customers with shared interests and common goals. Referral marketing accelerates word-of-mouth …

Generating leads is one of our priorities as marketers. An average of 67% of us, according to SageFrog Marketing Group, say it’s our number one priority! Nothing better than forms to turn an anonymous visitor into a lead. Contact, demo request, download…. These are key elements of a lead generation …

Instagram is an incredibly popular social media app for teens — in fact, roughly 41% of U.S. teens use Instagram as of January 2021.

Video marketers report that it offers the highest ROI of any media format, but those who use it still face challenges with the strategy.

Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok?

The B2B industry is currently valued at $6.7 trillion, and that’s only in the US. Globally, the B2B e-commerce market is expected to reach $18 billion by 2027. This growth means more opportunities for B2B start-ups, but it also means more competition. So how can they position themselves for success? …

The impact of Web 3.0 on digital marketing will be noteworthy.   The evolution of the internet has been progressing without slowing down. There have been turning points in the structure of the internet. We started with Web 1.0, which was the base of the web. That was the first version …

If I’m to enumerate things that can’t be neglected in SEO, auditing will not be low on the list. Why? Because it’s an SEO audit that helps you identify if nothing stops your site from ranking high.  In a nutshell, I would describe an SEO audit as the process of …

Influencers have become the go-to method for brands to connect with consumers. Whether this is for a physical product or service, or an app, an effective influencer strategy can be highly rewarding. The global size of the influencer market has been estimated at around $13bn, and whether this is famous …

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for May 2022.

Creating a TikTok is half the battle — now you need the right people to watch it. But with over 1 billion monthly users on the platform, it’s easy to get lost in the crowd.

Language has the ability to build relationships and forge connections, but it’s equally liable for creating barriers and impacting someone’s sense of belonging. 

CRM for construction means much more than keeping track of customers and personalizing the sales experience. Evaluating the value to their customers is another way how CRM can help construction businesses. The competitive nature of the construction industry brings the need to stand out among competitors. Moreover, especially after the …

There’s no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story.