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Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform …

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution.

Independent Digital Marketing Auditing, Training and Project Management Unrivaled Project Delivery Unmatched Marketing Success While not all sites are reliable (or safe) there are many sites that can help you find potential partners quickly and discreetly. Here are some of the best married dating sites for people seeking discreet affairs:As …

Valentine’s Day is a day of love and celebration. Throughout the season, people become more open to spreading love and showing appreciation through giving gifts and cards; sharing quotes, videos, photos; etc. If you engage with your audience by showing that you care and love them, you can turn Valentine’s …

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

It only takes a few scrolls on Instagram to see the platform is changing. Photos are out, Reels are in. Chronological feeds are out, algorithm-selected feeds are in. And the list goes on.

If you’ve ever felt that keeping the project team on track is like herding cats, then it may be time to start implementing a project management plan.  Just as you wouldn’t set out on an important journey without a clear idea of your destination and which road you’re going to …

TikTok’s got the “For You” tab, Instagram has the “Explore” tab, and YouTube has Shorts. Now, Snapchat has the “Spotlight” tab.

Meta launched Facebook Reels in February 2022 as a follow-up to Instagram Reels and as a competitor to TikTok, whose short-form videos changed the social media landscape. If you’re active on Instagram, you likely know how to create an Instagram Reel, but you may not know how to post Reels …

In search advertising, redundant keywords are a common problem that can affect the performance of your campaigns and lead to wasted expenses. That’s because if your ad shows for several similar keywords, it could compete with itself and cannibalize clicks. As a business owner who seeks to make more sales …

Let’s face it – companies have a unique set of challenges ahead of them in 2023.

Over the past year, we’ve seen a major shift when it comes to the importance of building social communities.

A strong online presence is essential for digital marketing agencies. So is building a remarkable website for introducing your company to the world. Although it displays your company’s identity, “About Us” pages are usually overlooked. Therefore, you need to create a unique page that represents your digital marketing agency. When …

The digital marketing strategy and campaigns are behind much of the success of the number one sportswear manufacturer in Europe that it has enjoyed in recent years. Adidas focuses on leveraging the power of digital channels to create engaging and personalized experiences for its customers.  Changing consumer behaviors with the …

Search engines are incredibly competitive places. You want to do all you can to ensure your page ranks in the top ten results, for the keywords your customers are most likely to use. However, how do you encourage customers to choose your page as the answer to their search engine …

Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out?

With the right SEO strategy, search engines can become a stage to reach your target audience and showcase your best performance as a startup or ambitious small business. Mostly, startups and small businesses need to be heard by more people to create brand recognition. So, if you own one, you …

If you are new in the market, you need to get visibility. With PPC advertising services, it’ll be easier for your business to reach this goal. PPC is an online advertising model in which the cost is determined by the number of times a user clicks on a link. It …

Search engines are incredibly competitive places. You want to do all you can to ensure your page ranks in the top ten results, for the keywords your customers are most likely to use. However, how do you encourage customers to choose your page as the answer to their search engine …

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.