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The Great Resignation has become a hot topic recently, driving more and more people to quit their jobs and reconsider their work and life values, seeking the perfect balance between them. Employee turnover statistics are intimidating. Knowing that 24 million American workers have left their jobs between April and September …

The quiet quitting trend has been a hot topic in the business world and media for some time. While the name is new the issue is old and well-known to business leaders- employee disengagement.   And this may be a reaction to the extremely stressful Covid era that introduced a changed …

Have you ever wondered how much time your team actually spends on admin, rather than billable work? Or whether it’s possible to anticipate increased demands far enough in advance to get someone hired and on-boarded before there’s a bottleneck? If the answers to these questions seem inscrutable, it might be …

As a DIY marketer, I’ve been a fan of artificial intelligence or AI software for years. It started with article spinning, then speech-to-text, and today, there are more AI software applications than you know what to do with. One of the best things about AI software is that it improves …

If you’re a freelancer, consultant, or coach, you can create an income stream by teaching people what comes naturally to you. But creating an online course isn’t enough, you have to create online courses that sells. How do you do that? Well, I wanted to know what the most successful …

In the marketing industry, you’ve likely heard the term “market share” from time to time, but what does it mean? Why is it necessary, and how is it calculated?

Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success?

When you have an active website, consistently coming up with blog ideas can be a challenge. So, what do you do when it feels like you’ve written about everything under the sun?

We’ve entered the era of purpose.

Here at Influence Digital, we work with several mental health-focused clients, which has given us a solid understanding of how to navigate the mental health landscape. Recently, we decided to look deeper, specifically into men’s mental health. As we know, men and women struggle with mental health illnesses differently; in …

Accessibility in web design is becoming an increasingly important topic and affects every organisation with a digital presence. But what is it? Why is it important? And how can you make sure your website is accessible? What is Web Accessibility? Web accessibility is a set of standards every website must …

Building a brand can seem like an endless process that requires extensive forethought and insights every step of the way. In the business world, branding is the backbone behind every new brand and successful company. Not only does branding directly influence how consumers will view your product or service, but …

Whether for personal or business needs, blogging can help to strengthen your brand image. It is one of the most popular content marketing strategies that can enhance your online presence and attract audiences, increasing brand awareness. To learn how to create your own blog from scratch, click here to discover …

When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat.

Marketers and third-party cookies — can you name a better combo?

The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot’s marketing experts and researched …

What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice.

56% of surveyed consumers have made a purchase from a company after reading their blog and 10% of marketers who use blogging say it generates the biggest return on investment. If you’re writing a blog for a business, those stats make blog SEO a pretty big deal.

With the introduction of Chrome’s new user-agent string structure, web analytics solutions need to be prepared for future updates.  Google is changing its user-agent string to provide a better browsing experience for users. The change will affect all browsers on Android devices.  The User-agent string is sent with every HTTP …

Promoting a local business isn’t easy these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results.