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What They Are & Why They Matter

Archetypes, first introduced by Carl Jung, are innate and hereditary tendencies that can impact human behaviors. That archetype framework can be applied to your business, as well. It can help you shape your narrative and go from purely transactional relationships to emotional ones. Consider this: Some of the world’s strongest …

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The Importance Of Brand Awareness

Wondering what brings a certain brand to mind when someone asks you about a particular product category? The answer is: Brand awareness. You see, building a brand is one thing – but embedding your brand in the customers’ minds is an entirely different venture. Developing that level of brand awareness …

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SEO Outreach vs Digital PR: Which One Is Best?

One of the best ways to give your business a boost in search engine rankings is to get other websites to link to you. This shows search engines like Google that your website is trusted and reliable, and will provide visitors with the information they need. When you work with …

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What is the Best B2B Lead Generation Company?

Lead generation is a crucial tactic to ensuring that your business is constantly identifying, reaching, and cultivating valuable relationships with new prospects. While lead generation can typically reside within either the sales or marketing teams, it oftentimes is a specialty requiring skill sets beyond just everyday marketing or sales operations …

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How to Become a Successful Leader of a Hybrid Team

The Coronavirus threat seems to be subsiding, making a return to the office more realistic for managers. However, employees enjoying increased work flexibility and autonomy may not share the same opinion and are willing to change jobs if this newly-gained freedom is endangered.  Research from April 2021. showed that 29% …

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How to Tackle Top Factors Affecting Employee Retention

The Great Resignation has become a hot topic recently, driving more and more people to quit their jobs and reconsider their work and life values, seeking the perfect balance between them. Employee turnover statistics are intimidating. Knowing that 24 million American workers have left their jobs between April and September …

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4 Effective Ways to Address Quiet Quitting Trend

The quiet quitting trend has been a hot topic in the business world and media for some time. While the name is new the issue is old and well-known to business leaders- employee disengagement.   And this may be a reaction to the extremely stressful Covid era that introduced a changed …

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Is It Time to Hire a Resource Manager for Your Agency?

Have you ever wondered how much time your team actually spends on admin, rather than billable work? Or whether it’s possible to anticipate increased demands far enough in advance to get someone hired and on-boarded before there’s a bottleneck? If the answers to these questions seem inscrutable, it might be …

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Best AI Software for Small Business Marketing

As a DIY marketer, I’ve been a fan of artificial intelligence or AI software for years. It started with article spinning, then speech-to-text, and today, there are more AI software applications than you know what to do with. One of the best things about AI software is that it improves …

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