In this new digital age, more and more consumers are turning to e-commerce and other digital platforms for discovery, education, and networking opportunities. To remain relevant and accommodating to this typical consumer, it’s important for businesses to stay up to date with their strategic approaches.
This includes prioritizing social media as a primary tool in business processes. In this blog written by the social media marketing team at Bold x Collective, they will be going over why social media is so important for your brand in 2022.
Social media has allowed brands to have a direct communication channel with their customers and benefits businesses in a multitude of ways, one of the most important ones being, building a community.
1. Increase Brand Awareness
Having your brand displayed on many social media platforms will increase your overall brand exposure as it allows for a way where users can find you online. Social media is an excellent tool to reach your target audience and build a community.
Users are seeking brands that they can relate to, and of course, that they would potentially like to purchase from one day, whether it is a product or service. Social media is a great way to be seen and noticed, and from there grow and drive brand awareness.
2. Partnership Opportunities
Social media influencers are a fantastic way for brands to show off their relatability and personality. By initiating and executing these partnerships, brands can create and/or maintain an image of themselves that is in line with the select public figures they choose to work with.
This strategy also allows for the brand to be exposed to many different audiences whether it be niche communities with micro-influencers or larger communities with mega influencers. The goal is to partner up with these influencers, get noticed by their community, and drive more brand awareness for your own brand.
3. Learn the Buying Patterns of Your Ideal Customer
Social media platforms are available for all users to join, which in turn allows businesses to be able to view what their buyers are posting and interacting with. By being able to view and collect this information, business owners can alter their positioning or product strategy to be able to cater to their desired customers.
Therefore, businesses can improve their content, personality, and aesthetics for alignment. There is a lot that can be learned with social media marketing, especially when you get access to analytics and can see the actual numbers on how your users are reacting to your platform.
4. Increasing ROI
On social media platforms like Facebook, Instagram, TikTok, Pinterest, etc., the cost of advertising in comparison to traditional advertising methods such as commercials and billboards can be much less. Also, since there is a greater opportunity to reach more viewers with social media ads, it is safe to say that you are getting the most out of your money.
With higher exposure and conversion rates, your business will no doubt produce a greater ROI, if the ads are set up strategically, using a professional, such as the performance marketing team at Bold x Collective.
5. Identify and Analyze Your Competition
Being active and present on social media platforms gives your brand the opportunity to evaluate and analyze what its competitors are doing. What influencers are they collaborating with? What type of content are they posting? Which posts have the most engagement with their customers? These are the types of questions that can be answered and looked further into just by having access to their social platforms.
By understanding your competitor’s social strategy, not only can you improve on your own, but you can come up with ways to differentiate your brand.
6. An Opportunity to Show What Your Brand Is All About
Social media is a way to keep us all connected and even build relationships with one another. Because of this desire to connect, consumers are now more concerned with authenticity, transparency, and personality when it comes to brands, they would like to buy into.
Having a platform gives your brand the opportunity to tell a story, be relatable, and showcase the team & individuals behind the brand. This can be done in numerous ways such as having a brand spokesperson, partnering with lifestyle influencers, initiating live videos, and posting engaging content to spark conversations; the list goes on.
7. Social Engagement and Following Help You Build Trust
When users can see that a brand is interactive with its customers and has a large following of dedicated users, other customers who are not familiar with the brand will be more inclined to rely on the trust of others and see it as credible. This social proof will associate trust with your brand plus improve and build on the overall image of your brand.
8. Ability to Track Marketing Efforts
Social media platforms and management tools will allow you to track key performance indicators. By being able to track and assess this information, brands can easily tweak their strategy and marketing efforts to be what works best with their audience.
Also, by having this information, brands can also see where their efforts and energy may be wasted and shift their focus to other things. Data is very telling, and it’s important to always observe data as you go.
9. Build a Community
Once your brand is on social media it will start to build a following which can then be classified as a community that shares common interests, including your brand. This community can be used to your advantage in a competitive aspect as those that are a part of the community may feel much more inclined to maintain their relationship and purchasing pattern with your brand.
This community management can be maintained through consistent social interaction and of course, creating inspiring, knowledgeable, and entertaining content that resonates with them.
10. Create Unique Content That Resonates With Our Audience
With the many social media platforms available for use, you can utilize the many different features that come with each platform. You don’t just have to stick to pictures and videos of product shots; instead, you must adapt to modern times.
You can utilize current trends like Instagram reels, TikTok videos, Twitter audio spaces, Pinterest carousel stories, and much more. These unique ways of posting content can help differentiate your approaches, style, and overall brand image, thus driving brand awareness and the growth of a community.
Ready to get your business on social media? These tools can make all the difference in how your brand performs and drives conversions.
Don’t know where to start with your social media strategy? Bold x Collective provides social media services in the Greater Toronto Area, Canada, and beyond. Want to better understand the topic? Request a complimentary consultation – they are here to help!