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In today’s digital world, influencer marketing has become an invaluable tool for retailers. It’s an effective way to reach a large and engaged audience, create brand awareness, and increase sales. But what is influencer marketing and how can it be used to benefit your retail business?  In this blog, we’ll …

Facebook engagement is something marketers shouldn’t overlook when crafting a social media strategy. Facebook engagement can expand organic reach and place your brand higher in Facebook’s News Feed. Your brand can also reach your audience’s extended network through likes, comments, and shares. But what is Facebook engagement, and how can …

Small agencies are bigger than ever.  Adweek’s “Agency of the Year” program has now expanded to include Small U.S. agencies, not to mention the sheer number of small agencies that made their “Fastest Growing Agencies 2022,” list – out of 20 agencies, 14 have 50 or less employees.  While the …

If you’re like most businesses, you probably think that search engine optimization (SEO) is only about ensuring your website is properly formatted and optimized for search engines. But in reality, SEO is about much more than that – it’s about teaching search how to find your business and what you …

ChatGPT is striking fear into the hearts of professionals across every industry, from education and publishing to healthcare and big tech. Apparently, the bot isn’t only going to steal your job, but also put search engines and an array of other technologies out of work. Of course, few things in …

If you’re anything like me, a solid portion of your day is sifting through your inbox, sending emails to junk, and responding to time-sensitive emails.

Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.) While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job.

The COVID-19 pandemic brought eCommerce to the top but now a new recession tightens monetary policy and weakens global economic growth. With FAANG cutting their overhead expenses and staff, smaller businesses also follow the lead and even (in the worst-case scenario) forever close their doors.  There is no denying that …

The AMP Agency SEO team is dedicated to learning more about consumer behavior via search query data. Right after Labor Day, we put out a report that predicted what the top trends of Fall 2022. That season is over and now it is time to see how we did. Let’s …

Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process.

In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences.

Advertising on Google can be a highly effective way for businesses to connect with their desired audience. However, as the prevalence of click fraud continues to grow, it’s becoming increasingly important for companies to safeguard themselves from fraudulent clicks that can negatively impact their ROI. Click fraud happens when a …

The COVID-19 pandemic brought eCommerce to the top but now a new recession tightens monetary policy and weakens global economic growth. With FAANG cutting their overhead expenses and staff, smaller businesses also follow the lead and even (in the worst-case scenario) forever close their doors.  There is no denying that …

Are you one of the 50% of entrepreneurs who are avoiding tracking your marketing metrics? Welcome to the club.  I’ve been thinking about why business owners avoid measuring marketing. And I think I’ve got it. Did you look forward to getting your report card?  Your answer might be a tell-tale …

Every time I talk to a business owner the tell me the same thing, “I don’t have time to do marketing for my own business!” I get it. It’s a constant roller coaster of attracting clients and serving clients, and when you’re busy with clients, there’s no time to attract …

Have you heard? Loyalty cards have gone digital! No surprise. I’ll bet you’re thinking that digital punch cards or digital punch card apps are complicated and expensive — no way! With a few clicks here and there, businesses can reward customers for their loyalty – no more holes in any …

Are you a marketing professional who is always looking for new skills to add to your toolkit? No? Me neither! But no one is asking. Instead, there’s a new tech in town and it needs a skill you already have, you just have to get even better at it. It’s …

Affiliate marketing is a great way to add an additional revenue channel to your business — especially if you are an expert or an enthusiast in just about any area. Now, there are folks you will tell you that you can become a millionaire with an affiliate marketing strategy — …

Marketing proved to be extremely helpful in sports to connect brands with fans and promote specific sporting events and regular-season games. Effective sports marketing strategies help teams, leagues, associations, and brands reach new audiences and possible sponsors as well as keep the interest of die-hard sports fans alive. A successful …