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AMPlifier – Social Media Industry Update

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

TWITTER LAUNCHES ‘TWITTER BLUE’, ITS NEW, PAID SUBSCRIPTION OFFERING FOR ADD-ON TWEET FEATURES

Screen Shot 2021-06-04 at 10.25.22 AMYou’ve seen it in testing, and now it’s here, with Twitter officially launching its new ‘Twitter Blue’ subscription service, which will enable users to pay a monthly fee to gain access to a range of additional tweet features and tools.

INSTAGRAM ADDS NEW ‘DROPS’ PRODUCT SHOWCASE TO HELP BOOST ECOMMERCE ACTIVITY

Screen Shot 2021-06-03 at 9.39.53 AMInstagram has launched a new product showcase option today called ‘Drops’, which will highlight the latest product launches from brands you’ve engaged with, or may be interested in, at the top of the Shop tab in the app.

FACEBOOK OPENS UP MESSENGER API FOR INSTAGRAM, PROVIDING NEW CUSTOMER SERVICE POTENTIAL

Screen Shot 2021-06-03 at 9.45.39 AMFacebook announced an expansion of its Messenger API for Instagram, which will enable businesses to feed their Instagram Direct messages into their existing CRM platform, streamlining management and response.

TWITTER CONTINUES WORK ON ITS NEW SPACES TAB, ADDS EDITING OPTIONS FOR SCHEDULED SPACES

Screen Shot 2021-06-03 at 9.49.33 AMAs Clubhouse downloads continue to slow, Twitter continues to add new elements to boost the use of its own audio Spaces option, which will soon include a new, dedicated Spaces tab in the middle of the bottom function bar to improve Spaces discovery.

That’s a wrap on this week’s feed. Stay tuned to see what happens next.




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