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AMPlifier – Social Media Industry Update

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

FACEBOOK LAUNCHES TEST OF NEW, CLUBHOUSE-LIKE APP AS IT LOOKS FOR ANGLES ON THE AUDIO SOCIAL TREND
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Facebook’s experimental NPE team has released yet another new app, this time focused on the rising interest in audio social, though with the addition of alternate elements to hopefully enhance the engagement process.

Today, NPE has launched a beta test of ‘Hotline’, a web-based app that incorporates the engagement features of Clubhouse with more visual and text tools, including optional video streaming for hosts and speakers.

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TIKTOK ADDS NEW MUSIC-TRIGGERED VISUAL EFFECTS TOOLS
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TikTok has added a range of new visual effects that are triggered by sound, providing new creative options within your TikTok clips.

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LINKEDIN ADDS NEW PROFILE FEATURES, INCLUDING VIDEO COVER STORIES AND ‘CREATOR MODE’

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LinkedIn’s looking to help users share more of their personal story, and maximize their on-platform presence, with the addition of a range of new features for individual member profiles in the app.

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That’s a wrap on this week’s feed. Stay tuned to see what happens next.




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