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AMPlifier – Social Media Industry Update

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

INSTAGRAM WILL ENABLE USERS TO CHOOSE WHETHER THEY WANT TO HIDE POST LIKE COUNTS IN NEW TEST

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Instagram chief Adam Mosseri has now officially confirmed the launch of a new test that will enable IG users to choose whether they display post Like counts or not within the app.

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INSTAGRAM PROVIDES TIPS ON HOW BRANDS CAN UTILIZE UGC [INFOGRAPHIC]Screen Shot 2021-04-15 at 11.44.08 AM

As many experts will attest, user-generated content is one of the best ways to maximize your marketing performance on Instagram, with the more organic, platform-aligned approach often a better fit, both for feed and Stories posts.

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TIKTOK SHARES NEW AD STRATEGY TIPS, BASED ON RESPONSES FROM 25,000 USERS

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With TikTok on the rise, and on track to become the next billion-user platform, an increasing number of marketers are also looking to the app and considering if and how they might integrate the platform into their promotional efforts.

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That’s a wrap on this week’s feed. Stay tuned to see what happens next.




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