Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.
INSTAGRAM IS ADDING NEW TOOLS TO PROTECT USERS FROM ABUSIVE DMS AND REPEATED, UNWANTED CONTACT
Instagram is adding some new options to protect people from abusive DMs, with the capacity to filter DM requests that include offensive words, and a new way to stop users you’ve already blocked from contacting you via a different account.
TWITTER LAUNCHES INITIAL TEST OF ‘PROFESSIONAL PROFILES’ FOR BRANDS AND CREATORS
After previewing them at its recent Analyst Day overview, Twitter is now officially launching a live test of its new ‘Professional Profiles’, which will provide a new way for brands to present themselves on the platform, with dedicated tools and features aligned specifically with work use.
GOOGLE ROLLS OUT NEW INSIGHTS INTO RISING CONSUMPTION TRENDS WITHIN GOOGLE ADS
With the COVID-19 pandemic causing various significant shifts in online shopping behaviors, it can be difficult for marketers to keep up with the changes in their niche, and optimize their campaigns accordingly. This is why Google is adding new emerging trend insights within Google Ads, based on Google search activity, which will alert marketers to relevant shopping and discovery changes in their sector, enabling them to update their ad strategy in line with demand.
That’s a wrap on this week’s feed. Stay tuned to see what happens next.