Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.
TIKTOK LAUNCHES LEAD GENERATION ADS TO HELP ADVERTISERS COLLECT AUDIENCE INFORMATION
TikTok is looking to help advertisers gain more direct insight on potential customers via a new Lead Generation ad option, which will enable brands to capture user data directly from their in-stream ads.
FACEBOOK FLAGS CHANGES TO NEWS FEED RANKING, WITH NEW TESTS TO DETERMINE WHAT USERS WANT TO SEE
Facebook has outlined how it’s looking to improve its feed ranking processes by undertaking a range of new assessment approaches, including updated user surveys, soliciting different types of feedback, and weighting posts based on ‘angry’ reactions.
FACEBOOK TESTS NEW VIDEO AD OPTIONS, INCLUDING UPDATED TARGETING CATEGORIES AND INSTAGRAM REELS ADS
Facebook has announced new topic-based targeting options for its in-stream ads, as well as the first stage of ads in Instagram Reels, expanding its outreach options.
That’s a wrap on this week’s feed. Stay tuned to see what happens next.