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AMPlifier – Social Media Industry Update

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

TIKTOK MOVES TO THE NEXT STAGE OF ECOMMERCE TESTING, A KEY SHIFT FOR THE PLATFORM

Screen Shot 2021-05-13 at 9.54.47 AMTikTok is working to establish stronger monetization processes for its short-form video content, in order to capitalize on its massive potential and provide more motivation to keep its top users posting to the app, as opposed to moving on to more lucrative pastures.

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TIKTOK ADDS ANOTHER WAY TO REMIX VIDEOS WITH GREEN SCREEN DUETS

Screen Shot 2021-05-13 at 9.51.02 AMTikTok launched a new feature today that combines the existing duet and green screen formats, letting people use other TikToks as the background for their own. “Green Screen Duet” now appears as an option in the duet layout menu. Like all duets, the creator of the original video is tagged in the caption of the new one. This could be great news or a portent of even more sensory overload in the app, depending on your sensibilities.

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FACEBOOK LAUNCHES INITIAL TEST OF ITS CLUBHOUSE-LIKE AUDIO ROOMS IN TAIWAN

Screen Shot 2021-05-13 at 9.19.59 AMFacebook’s new audio social options look set to shake up the trend even further, with the company now launching the first public test of its recently announced audio tools with users in Taiwan.

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That’s a wrap on this week’s feed. Stay tuned to see what happens next.




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