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AMPlifier – Social Media Industry Update

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

TWITTER OUTLINES CHANGES TO IMAGE POSTING PROCESS, AND ADDRESSING ALGORITHMIC BIAS IN VISUAL PREVIEWS

Screen Shot 2021-05-06 at 9.57.53 AM

This is interesting – earlier this month, Twitter rolled out its updated, full image display format for visuals added to tweets, ensuring that users get the full context in image previews, as opposed to an automatically cropped version.

FACEBOOK LOOKS TO EXPAND PAID EVENTS TOOLS TO HOST PAY-PER-VIEW LOCAL SPORTSScreen Shot 2021-05-20 at 2.51.47 PM

Facebook is looking to expand its paid events feature into the minor league and local sports, which would give these smaller competitions more opportunities to generate income, while also bringing more viewers to Facebook, helping to boost its video offerings.


PINTEREST LAUNCHES ‘IDEA PINS,’ A REVAMPED VARIATION ON STORIESScreen Shot 2021-05-20 at 2.55.51 PM

Pinterest, the social network that decided it doesn’t want to be classified as a social network anymore, given its evolving focus on eCommerce, has now also decided that it’s not going to call its Stories clone ‘Stories’ any longer.

 

That’s a wrap on this week’s feed. Stay tuned to see what happens next.




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