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AMPlifier – Social Media Industry Update

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

NEW INSTAGRAM INSIGHTS MAKE ITS TIKTOK COMPETITOR REELS MORE APPEALING

Screen Shot 2021-05-27 at 5.09.48 PMInstagram launched new Insights for Reels and Live on its Professional Dashboard, giving businesses and creators essential data about the reach of their content. These tools will help Reels catch up with its competitor TikTok, which already offers users detailed analytics. As Instagram and TikTok continue trying to keep up with one another, it can only be a good thing for influencers and small businesses that use these platforms to bolster their income.

INSTAGRAM ROLLS OUT NEW OPTION TO HIDE LIKE COUNTS ON POSTS, WHICH IS ALSO COMING TO FACEBOOK

Screen Shot 2021-05-27 at 5.11.25 PMIt’s been in testing for a while, and has even been implemented as the only display option in some regions. But this week Instagram has announced the next stage of its experiments in hiding like counts on posts, with all Facebook and Instagram users soon set to be able to choose whether or not they display like counts on each of their updates.

 

PINTEREST NOW FACILITATES MORE THAN 5 BILLION SEARCHES PER MONTH

Screen Shot 2021-05-27 at 5.19.50 PMFor context, Pinterest last, officially reported its total search volume in 2016, when it was facilitating 2 billion searches every month. That means Pinterest has increased its search volume by 150% over the last five years – which, given the pandemic, and the subsequent boost for eCommerce and online product discovery, is not overly surprising. But it does provide some additional context on Pinterest’s user traffic, with the majority of these searches (if not all) for products that people are looking to buy.

 

That’s a wrap on this week’s feed. Stay tuned to see what happens next.




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