The AMP Agency SEO team is dedicated to learning more about consumer behavior via search query data. Right after Labor Day, we put out a report that predicted what the top trends of Fall 2022. That season is over and now it is time to see how we did. Let’s …
Read More »The Complete Guide to Project Management Basics
Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process.
Read More »What Is It & How Is It Beneficial? [+ Examples]
In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences.
Read More »How Click Fraud Protection Can Help You Improve Your Google Ads ROI
Advertising on Google can be a highly effective way for businesses to connect with their desired audience. However, as the prevalence of click fraud continues to grow, it’s becoming increasingly important for companies to safeguard themselves from fraudulent clicks that can negatively impact their ROI. Click fraud happens when a …
Read More »5 Tips to Survive & Thrive during an eCommerce Recession
The COVID-19 pandemic brought eCommerce to the top but now a new recession tightens monetary policy and weakens global economic growth. With FAANG cutting their overhead expenses and staff, smaller businesses also follow the lead and even (in the worst-case scenario) forever close their doors. There is no denying that …
Read More »Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy
Are you one of the 50% of entrepreneurs who are avoiding tracking your marketing metrics? Welcome to the club. I’ve been thinking about why business owners avoid measuring marketing. And I think I’ve got it. Did you look forward to getting your report card? Your answer might be a tell-tale …
Read More »Crafting the Perfect Daily Marketing Plan: 13 Tips from Industry Leaders
Every time I talk to a business owner the tell me the same thing, “I don’t have time to do marketing for my own business!” I get it. It’s a constant roller coaster of attracting clients and serving clients, and when you’re busy with clients, there’s no time to attract …
Read More »Unlock Customer Loyalty with Digital Punch Cards for Less than $50 a month
Have you heard? Loyalty cards have gone digital! No surprise. I’ll bet you’re thinking that digital punch cards or digital punch card apps are complicated and expensive — no way! With a few clicks here and there, businesses can reward customers for their loyalty – no more holes in any …
Read More »From Idea to Output: Prompt Engineering is the Next Big Marketing Skill
Are you a marketing professional who is always looking for new skills to add to your toolkit? No? Me neither! But no one is asking. Instead, there’s a new tech in town and it needs a skill you already have, you just have to get even better at it. It’s …
Read More »11 Easy Ways to Make More Money With Affiliate Marketing
Affiliate marketing is a great way to add an additional revenue channel to your business — especially if you are an expert or an enthusiast in just about any area. Now, there are folks you will tell you that you can become a millionaire with an affiliate marketing strategy — …
Read More »Inspiring Sports Marketing Strategies and Campaign Examples
Marketing proved to be extremely helpful in sports to connect brands with fans and promote specific sporting events and regular-season games. Effective sports marketing strategies help teams, leagues, associations, and brands reach new audiences and possible sponsors as well as keep the interest of die-hard sports fans alive. A successful …
Read More »How to Use Black-Owned Banks to Start Your Business
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform …
Read More »What Is a White Paper? [FAQs]
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution.
Read More »Independent Digital Marketing Auditing, Training and Project Management
Independent Digital Marketing Auditing, Training and Project Management Unrivaled Project Delivery Unmatched Marketing Success While not all sites are reliable (or safe) there are many sites that can help you find potential partners quickly and discreetly. Here are some of the best married dating sites for people seeking discreet affairs:As …
Read More »Valentine’s Day Marketing Ideas & Campaigns
Valentine’s Day is a day of love and celebration. Throughout the season, people become more open to spreading love and showing appreciation through giving gifts and cards; sharing quotes, videos, photos; etc. If you engage with your audience by showing that you care and love them, you can turn Valentine’s …
Read More »What Spotify’s Recent Layoffs Tell Us About the Future of Podcasting
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Read More »Is Instagram Dying? [New Data]
It only takes a few scrolls on Instagram to see the platform is changing. Photos are out, Reels are in. Chronological feeds are out, algorithm-selected feeds are in. And the list goes on.
Read More »8 Benefits of a Project Management Plan
If you’ve ever felt that keeping the project team on track is like herding cats, then it may be time to start implementing a project management plan. Just as you wouldn’t set out on an important journey without a clear idea of your destination and which road you’re going to …
Read More »What is Spotlight on Snapchat? Discover Everything You Need to Know
TikTok’s got the “For You” tab, Instagram has the “Explore” tab, and YouTube has Shorts. Now, Snapchat has the “Spotlight” tab.
Read More »How to Post Reels on Facebook
Meta launched Facebook Reels in February 2022 as a follow-up to Instagram Reels and as a competitor to TikTok, whose short-form videos changed the social media landscape. If you’re active on Instagram, you likely know how to create an Instagram Reel, but you may not know how to post Reels …
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