CCPA Compliance Tips For Brands

Recently the Attorney General of California (Rob Bonta) announced that Sephora had reached a settlement with the state for continued violation of tenets of the California Consumer Privacy Act (CCPA). According to the settlement, Sephora had been notified of their violations and were unable to address and/or correct them within …

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How to Find Yours [+ 5 Campaign Examples]

Have you ever seen a product, service, or marketing ad and thought, “Who in the world is this for?” We’ve all seen marketing campaigns that have fallen flat because they didn’t connect with their target audience, or it was unclear who the target audience was. Understanding target audiences is key …

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15 Best Motivational Podcasts You Need to Hear

We’ve all had days when we’ve needed a little extra motivation, but when you’re always on the go, it can be challenging to take time and find the inspiration you need. Fortunately, I’ve put together a list of 15 of the best motivational podcasts you can listen to anytime you …

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How to Sell With Email Marketing

It’s not enough to build an email list and send emails. If you want to sell with email marketing you need to understand where email fits in your overall sales and marketing. Entrepreneurs are asking the wrong questions about email marketing, and we marketers aren’t helping when we only answer …

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5 Ways to Streamline Your Digital Marketing Campaigns

Companies market their products and services to reach as many prospective customers as possible with the least effort and cost. This can be difficult, mainly when introducing new products or services into the market or working with a tight budget and a small team. Streamlining your digital marketing campaigns is …

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