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Recently the Attorney General of California (Rob Bonta) announced that Sephora had reached a settlement with the state for continued violation of tenets of the California Consumer Privacy Act (CCPA). According to the settlement, Sephora had been notified of their violations and were unable to address and/or correct them within …

When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Did you choose the right bidding model for your ad? Are you running the right type of ad? If we’re being honest, it can get a little confusing.

How does YouTube SEO work? What are the steps to optimize your YouTube videos for search? The answer to these questions are simpler than you might think.

You’ve been trying to do your own marketing, but your marketing isn’t working. It seems that no matter what you try, you don’t get the results you’re after. WHY? Because your marketing process looks like you’re playing a slot machine; you throw your money and resources at an idea and …

Have you ever seen a product, service, or marketing ad and thought, “Who in the world is this for?” We’ve all seen marketing campaigns that have fallen flat because they didn’t connect with their target audience, or it was unclear who the target audience was. Understanding target audiences is key …

Tracking changes in Google Docs is an essential skill to add to your arsenal. Since it’s accessible to anyone with WiFi and a Gmail account, Google Docs is a popular option for editing and collaborating on content, but things can get messy.

We’ve all had days when we’ve needed a little extra motivation, but when you’re always on the go, it can be challenging to take time and find the inspiration you need. Fortunately, I’ve put together a list of 15 of the best motivational podcasts you can listen to anytime you …

An Instagram Reel is a video creators make to share creative and unique content with their audiences. These videos can be up to 90 seconds long and are similar to TikTok videos.

Are you interested in earning money on Instagram but not sure how to start? We’ve got you covered.

The past two years have brought on changes in the workforce, especially when it comes to how people do their jobs and where they do their jobs.

It’s not enough to build an email list and send emails. If you want to sell with email marketing you need to understand where email fits in your overall sales and marketing. Entrepreneurs are asking the wrong questions about email marketing, and we marketers aren’t helping when we only answer …

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves.

If you leverage influencer collabs, partnerships, or branded content on Facebook, there are two new features you need to know: Creator Collabs and Branded Content Tags.

Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s the perfect vehicle for product discovery.

Having found success on TikTok, Thomas Petrou co-founded The Hype House, a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support.

Companies market their products and services to reach as many prospective customers as possible with the least effort and cost. This can be difficult, mainly when introducing new products or services into the market or working with a tight budget and a small team. Streamlining your digital marketing campaigns is …

Since the start of the pandemic, working from home has become the new normal for many employees and companies. While working outside the office has its benefits — no more long, gas-guzzling commutes, for instance — there is still one downside many employees face: remote work loneliness.

YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags, but not everyone knows how to add tags …

When you get a recommendation from someone you respect and admire, you may feel honored and want to return the favor. But figuring out how to write a LinkedIn recommendation that is specific, honest, succinct, and helpful isn’t easy.

Online lead generation is difficult. There’s no way around it. However, you can give your brand an edge by optimizing lead generation pathways on your site.